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বুধবার, ৫ ডিসেম্বর, ২০১২

Boston Restaurants Discuss How They Use Social Media | BostInno

I often write about how great certain restaurants, chefs and other industry professionals are at attracting ? and holding? my attention on social media. But behind the scenes, what exactly are those restaurants thinking about as they hit ?send? on those 140-characters?

Yesterday, I was invited for a lunch and discussion about social media with some of the best and the brightest minds in the Boston restaurant industry. Hosted by West Bridge, the lunch was assembled to foster an open discussion about how restaurants are using social media to propel their business, attract customers and make a name for themselves in the Boston hospitality scene.

The group included the following:

Over sandwiches, salads and fabulous butterscotch pudding, the nine of us had a candid conversation about how social media affects the restaurant and hospitality industries. Here are some of the key takeaways I gathered from our lunch discussion.

Is Instagram the New Facebook?

The recent changes in Facebook?s algorithm make it much harder for posts to get pulled into fans? Newsfeeds, and because of this, Hadley Douglas said Facebook, which was instrumental when Urban Grape first started, is now becoming ?useless? for her to gain visibility among fans.

Molly Hopper agreed, although she praised the visual aspect of Facebook, citing a photo that Eastern Standard posted on Facebook of Saturday?s snowfall, which gained 66 likes. When Instagram was brought up as an alternative, Hopper said, ?I don?t think if Instagram starts a conversation? in the same way that Facebook does.

For Douglas, however, Instagram is quickly replacing Facebook as a platform to share photos. On the urbangrape Instagram account, Douglas posts photos of new products, telling customers to call and reserve bottles before they sell out. There, she said, she has seen great success.

Converting Fans Into Customers

This transitions into the next point, the point that is discussed time and time again in conversations about businesses on social media: How do you turn fans into customers?

For Island Creek Oysters, Chris Sherman takes the Hubspot approach, funneling social media fans back into direct marketing channels. Through coupon codes, limited-time discounts and freebies, Sherman can push fans toward their website to input email addresses, and add them to the list of email marketing.

Both Douglas and 90+ Cellars? Jeannie Hannigan were quick to remind the table that freebies don?t work in their industry, due to Massachusetts laws preventing free alcohol giveaways.

?Basically, anything fun on social media, we can?t do,? joked Douglas.

For Eastern Standard, drawing customers in for their late-night menu came down to a practice in consistency. She makes it a point to post about their late night offerings every day, using the hashtag #latenitebos, while also ensuring that the content changes, as not to bore fickle social media followers.

Handling Bad Reviews

Naturally, the incident at Pigalle last week was at the forefront of everyone?s minds.

When asked how often they respond to customers via social media, there was a resounding ?every single time? from across the table.

Hannigan cited?Boloco?s CEO John Pepper, who preaches responding to every single mention, both good and bad, on social media.

When a comment is negative, most at the table said they take the conversation offline to remedy it, picking and choosing who to engage with and who to lose as customers. For example, with Yelp reviews, Douglas only responds to reviews with untrue information.

Sherman said he likes to keep the conversation online, leaving a trail so that other customers can see how Island Creek handles it, letting their brand personality shine through.

Personality is Key

On that point, TJ Connelly said it?s important to respond online as you would in person, such that, if you wouldn?t use foul language with a customer in your establishment, don?t use it online.

On that note, it?s more than OK to add personality into your posts. He cited Puritcan & Co.?s Chef Will Gilson, who often Instagrams candid photos of his staff, such as a recent one of them getting Iced.

Douglas agreed, and said she aims to talk about the Urban Grape 50 percent of the time and her family?s city life the other half of the time.

?You?re there telling a story,? said Connelly. ?You?re building a relationship with people.?

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Boston Chefs, Restaurants & Bartenders on Instagram

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Boston Chefs, Restaurants & Bartenders on Instagram

1 - Deviled Tea Eggs

Image via Bon Me

2 - Rosewater panancotta with lychee cranberry compote

Image via Bon Me

3 - BU Vegetarian Society event

Image via Bon Me

4 - Grand Cochon weeds

Image via Jamie Bissonnette

5 - Clams, fini sherry, lemon verbena and calendula flowers

Image via Jamie Bissonnette

6 - Guanciale cotto with house cured boquerones and Bayley Hazen Blue

Image via Jamie Bissonnette

7 - BBQ sandwich

Image via Michael Scelfo

8 - Hamachi crudo on the national harbor

Image via Michael Scelfo

9 - Wood smoked 13 hour short rib, apple & fennel

Image via Michael Scelfo

10 - Making sandwiches at 8 a.m.

Image via Roxy's Grilled Cheese

11 - Filling up for the day

Image via Roxy's Grilled Cheese

12 - Preparing french fries

Image via Roxy's Grilled Cheese

13 - Eating at Crumbs Bakery

Image via Sean Frederick

14 - Grillo's Pickles

Image via Sean Frederick

15 - Yachting with friends

Image via Sean Frederick

16 - Big things to come

Image via Staff Meal

17 - Paprikash Burrito from Staff MealPaprikash Burrito

Image via Staff Meal

18 - Sandos with Chips

Image via Staff Meal

19 - Grilling without a grill

Image via Will Gilson

20 - Mountain vacation

Image via Will Gilson

21 - Trout lettuce

Image via Will Gilson

Source: http://bostinno.com/2012/12/04/boston-restaurants-discuss-how-they-use-social-media/

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7 Ways to Enjoy the Victoria's Secret Fashion Show Online

Facebook (FB) announced on Tuesday that it will begin opening Facebook Messenger to consumers who do not have a Facebook account, starting in countries like India and South Africa, and later rolling out the service in the United States and Europe.?This is a belated acknowledgement of a staggering strategic mistake Facebook made two years ago. That is when the messaging app competition was still wide open and giants like Facebook or Google (GOOG) could have entered the competition. WhatsApp, the leading messaging app firm, had just 1 million users as late as December 2009. By the end of 2010, that number had grown to 10 million. Right now, it likely tops 200 million, though there is no current official number

Source: http://news.yahoo.com/7-ways-enjoy-victorias-secret-fashion-show-online-192440430.html

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মঙ্গলবার, ৪ ডিসেম্বর, ২০১২

Education, Lecturer/Senior Lecturer Faculty Position in Biology at

EDUCATION

Lecturer/Senior Lecturer Faculty Position in Biology

Penn State Harrisburg, School of Science, Engineering, & Technology invites applications for a non-tenure track Lecturer position in Biology starting August 2013. Specialization in any branch of biology is considered, but expertise in zoology, field biology, anatomy, and physiology is desirable. Duties will include teaching responsibilities for both majors and non-majors in introductory biology courses, and will also include lecture and laboratories in at least one more specialized area, such as: cell and molecular biology; genomics/proteomics/
metabolomics; structure and development of higher organisms; etc. Additionally, the successful candidate will be expected to recruit and advise students; perform administrative tasks required to maintain accreditation; and contribute quality service to the University/College and the profession. An earned Ph.D. in Biology or a closely-related field and prior college-level teaching experience are required. For information about Penn State Harrisburg, please visit the college's web site at http://www.hbg.psu.edu

Applicants should submit a current curriculum vitae, three letters of reference, and a personal statement of teaching philosophy and objectives to Chair, Biology Search Committee, c/o Mrs. Dorothy Guy, Director of Human Resources, Penn State Harrisburg, P.O. Box PNC - 38250, 777 W. Harrisburg Pike, Middletown, PA 17057-4898 or via e-mail at HBG-HR@PSU.EDU. Review of applications will begin immediately and continue until the position is filled. Employment will require successful completion of background check(s) in accordance with University policies. Penn State is committed to affirmative action, equal opportunity, and diversity of its workforce.

Source: http://jobs.pennlive.com/careers/jobsearch/detail/jobId/53311999/viewType/rss

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Source: http://robertjump15.blogspot.com/2012/12/education-lecturersenior-lecturer.html

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Source: http://notbedidea2.blogspot.com/2012/12/education-lecturersenior-lecturer.html

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Starting a Franchise Business | Intuit Small Business India

Sometimes, the best way to start a new business is to become a franchisee of an existing business. Under the franchise model, you can piggyback on the popularity, identity, marketing strategy and operational efficiencies by paying the franchisor, or owner of the brand. This means that you do not have to set up your operation from scratch, but build on the goodwill, and the training that the franchiser provides.

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There are a number of reason to look at franchising as a business model.
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Reduction of Risk
Franchises are a lot faster to set up. While the franchisees have to make the initial funding, as compared to the franchisor the cost of capital is a lot less.
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Already a known face
Franchises enjoy the cushion provided by the franchisors as activities such as marketing, operations and strategizing are already in place.
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Customer Advantage
A franchisee benefits from an entrenched customer base already available for the franchise.
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Continuous Support
Franchisees are always supported and can gain insight from franchisers.
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Forecasting
Unlike a new business, franchisees have past records to help function. Past practices help in estimating and forecasting strategies and plan accordingly.
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There are some steps you have to undertake if you are interested in becoming a franchisee.
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Understand your requirements: The preliminary step of setting up a franchise is to understand what kind of a franchise you would like to have and then approach the key players who have well established franchises.
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Plan: A good business plan is the key factor that helps securing the kind of franchise you would want. Not only does the business plan help the franchiser understand your goal but also helps the banks and financial institutions you would be approach to gather funding.
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Understand the franchise: Comprehend the franchise and see how the franchiser?s business models are positioned. Gauge requirements and the working style of the franchiser.
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Know the cost and expenses: Typically 40 percent of the cost of setting up a franchise has to be from your own (non-borrowed) funds. An amount has to be put across to acquire property, equipment and miscellaneous expenses. A conventional franchisee is liable to pay the franchisor a prefixed initial amount. Also, the franchiser is to be paid either a flat monthly fee or a monthly percentage of sales that is predefined.
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An investor must remember that while he might be evaluating the franchiser, the franchiser too will be making his evaluations. For the franchiser, he is allowing a relatively unknown stranger participate and use his brand name ? something he must have spent years working on. He is not only putting at stake his parent company?s functioning but is also putting at stake the reputation and the goodwill he has amassed over a period of time. One of the main challenges is to accept the franchise system. The franchiser?s success depends on the success of the franchisees. For good functioning it is imperative to have, the franchisee and the franchiser understand the interdependence of each other and share a common vision.

Source: http://smallbusinessindia.intuit.in/uncategorized/understanding-franchise-business/

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TSX may open higher on China factory data

(Reuters) - Canada's main stock index looked set to open higher on Monday, mirroring Wall Street gains as China's stronger-than-expected manufacturing data inspired optimism, though U.S. "fiscal cliff" concerns might put a lid on the gains.

সোমবার, ৩ ডিসেম্বর, ২০১২

Guide your teams to attain goals: 3 ways ? Business Management ...

Savvy leaders induce compliance rather than demand it. They guide people to think for themselves and draw their own conclusions.

To lead others in the right direction, articulate a clear goal and set a time?table for attaining it. Let the conversation unfold in three phases:

1. Discuss a deadline. After establishing the goal, say, ?Let?s explore when you need to achieve it.? Solicit the employee?s thoughts on the time frame and, if necessary, cite your own preferences.

For example, a supervisor may tell you he thinks training staff on new purchasing software will take one month. You might reply, ?Sounds good. But if everyone was up to speed in two weeks, we?d reap more savings sooner and that would increase your team?s year-end bonus.?

2. Define the stakes. Explore why your employee thinks the goal matters. That?s better than giving a lecture. Ask, ?Why do you think this is important??

When employees say, ?This is a big project for us and here?s why,? you lead by letting others see the meaning and organizational impact of their effort. This breeds commitment and a shared spirit of success.

3. Postulate ?what ifs.? Make sure employees understand the positive consequences of goal attainment?and the negative consequences if they fail. Pose hypothetical queries such as, ?What if you miss the deadline??, ?What if you get derailed by unexpectedly high costs??, ?What if worst-case outcomes get in the way??

By walking people through ?what if? scenarios, you help them anticipate un??knowns and prepare contingency plans. And you underscore the seriousness of the goal and implicitly signal how much it means to you that the employee plow ahead despite any obstacles that arise.

? Adapted from Selling Results!, Bill Stinnett, McGraw-Hill.

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Yellow fever outbreak kills 164 in Sudan's Darfur: WHO

KHARTOUM (Reuters) - Yellow fever has killed 164 people over the last three months in Sudan's Darfur, the World Health Organization (WHO) said on Monday, an arid region the size of Spain where fighting and banditry makes access particularly difficult.

Healthcare is provided almost entirely by aid agencies in parts of Darfur, where rebels took up arms in 2003 complaining of neglect by the central government hundreds of miles away in Khartoum.

The latest outbreak of mosquito-borne yellow fever has been concentrated in central Darfur, the WHO and Sudan's health ministry said in a joint statement.

"Between 2 September and 29 November, the total number of suspected yellow fever cases has reached 677, including 164 deaths," the statement said.

Nearly half the yellow fever cases were in people between the ages of 15 and 30, it said, and about a quarter were children aged five to 15.

There is no effective treatment for the haemorrhagic fever, but there is a vaccine. The WHO said last month that some 3.6 million people would be vaccinated in affected areas of Darfur.

Monday's statement said more than half of the targeted population had been vaccinated by November 30.

The United Nations and human rights groups estimate that hundreds of thousands of people have died in Darfur's conflict, The government has put the death toll at 10,000.

The International Criminal Court has issued an arrest warrant for Sudan's President Omar Hassan al-Bashir on charges of war crimes in the region. He denies the allegations.

Source: http://news.yahoo.com/yellow-fever-outbreak-kills-164-sudans-darfur-151833775.html

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