Tapestry, the latest contender in the fashion-tech startup space, wants to connect a shopper's digital identity with the physical products in the store they're in by using barcode/NFC-scanning smartphone apps which shoppers use to build up a virtual collection/wish-list of items they might like to buy in future that are linked to the retailer's ecommerce database.Source: http://feedproxy.google.com/~r/Techcrunch/~3/kuZ0L1kopEs/
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